Rouge Dior Forever is the transfer-proof Dior lipstick with 16h* wear and a bare-lip effect comfort. Concentrated in floral lip care, it dresses the lips in ultra-pigmented color with an intense matte finish. Enhanced with radiant hues, the lips are supple and comfortable all day long: Dior responds to both the desire for intense shades and the need for lasting comfort. For 16h*, the Rouge Dior Forever lipstick is resistant to all contact, even with fabrics. The ultimate couture accessory, its midnight blue case with a matte finish features the initials "CD" on its Dior cannage band. Rouge Dior Forever is available in the iconic Dior shades. * Instrumental test on 30 subjects.