Introducing Burberry Beyond Wear Hydrating Matte Primer, the new primer that delivers 24-hour blurred matte finish*, 18-hour hydrating care** and weather protection***.

With pioneering Trench Protect TechnologyTM, inspired by the innovative gabardine fabric of the iconic Burberry Trench coat, this primer goes beyond a make-up base by providing:

24-HOUR MATTE & BLUR*

Formulated with bamboo powder for lasting shine control, this innovative primer offers a 24-hour natural matte finish and 24-hour blurring effect while allowing skin to breathe.

The formula, which comes in a universal shade, smooths the appearance of pores, skin texture and fine lines, revealing a smooth complexion.

LONG-LASTING CARE & COMFORT

Composed of 87% skincare-based ingredients****, the formula instantly melts into the skin, delivering 18-hour hydrating care** and 24-hour comfort**. Infused with Vitamin F from safflower oil, whichlocks in moisture, the formula helps reinforce the skin barrier in just one week. Thanks to Rosa damascena and Darjeeling tea leaf extract,renowned for their anti-pollution and antioxidant properties, this primer shields the skin against external environmental factors.

WEATHER PROTECTION

The formula provides water, humidity, sweat, and heat-resistance to protect make-up. Film-forming agents create a breathable, lightweight shield that enhances make-up wear.

Vegan formula

Suitable for all skin types, including sensitive

Dermatologically tested and non-comedogenic

*Clinical test on 32 volunteers.

**Consumer test on 112 volunteers.

***Water, humidity, sweat and heat resistance.

****Percentage of skin-beneficial ingredients.