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    Become a member and enjoy exclusive benefits:

    5% newsletter discount, AUD 15 birthday voucher, Collect Me loyalty points and more!

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Reward yourself: With Heinemann & Me, you earn points with every purchase and benefit from exclusive discounts and bonuses. 

Collect Me

How does Collect Me work?

With Collect Me, you receive one loyalty point for every $1 Australian Dollar spent. If you reach or exceed one of the following point thresholds by 31 December every calendar year, you'll receive a loyalty bonus in the form of voucher to your Heinemann x ME account:

From 200 loyalty points = AU$10 loyalty bonus

From 500 loyalty points = AU$25 loyalty bonus

From 1,000 loyalty points = AU$50 loyalty bonus

To earn loyalty points, simply show your Heinemann x ME card or app at the checkout. Of course you can also collect Collect Me points at heinemann.com.au when you checkout as a Heinemann x ME member.

During which time period can I collect points?

Points are calculated based on your spend between January 1 and December 31 of each calendar year.

Can I collect points on all articles?

You cannot collect points on tobacco products, return-deposit, Apple products, print media, book articles and shopping bags. In Norway and Turkey, you cannot collect points for alcoholic beverages either.

Do my loyalty points expire?

Yes, the loyalty points accumulated in one calendar year expire at the end of the same calendar year.

Where can I collect points?

You can collect points in all Heinemann Tax & Duty Free, Unifree Duty Free, Tax Free or Travel Value Shops in Australia, Denmark, Germany, Austria, Italy, Norway, Hungary and Turkey as well as in participating cruiseliner shops (Mein Schiff 1 - 6, Mein Schiff Herz, MS Deutschland, MS Europa, MS Europa 2, MS Amadea, MS Amera, MS Artania, HANSEATIC inspiration, HANSEATIC nature, HANSEATIC spirit). You can also collect points when shopping online in one of our webshops.

Please note that the 'Heinemann x ME' program is known as 'Unifree x M'E in Istanbul and as'Tax Free & Me' in Norway. All member cards are accepted equally everywhere.

What happens to the collected points if I want to return my purchased product?

The points issued for that purchase will be deducated from your point balance.

When do I receive my loyalty bonus?

A loyalty bonus is issued in the form of a voucher for the previous year the following January. For example, for points accumulated in January - December 2025, a loyalty bonus will be issued in January 2026.

How long is my loyalty bonus valid?

Your loyalty bonus coupon is valid for one year from the date of receipt and can be redeemed once.

Can I redeem my loyalty bonus on all products?

Loyalty bonus vouchers can be use for most products. Excluded are reduced items, special offers, jewellery goods in the cruiseliner shops, tobacco products, return-deposit, print media, book articles, shopping bags and gift cards. Further local exceptions can be found in our detailed coupon conditions: heinemann-shop.com/coupons

Where can I find my current point total?

You can find your current point total in your member profile on heinemann.com.au. You can also see your point total in the Heinemann app, which you can download and set up at any time.

Can loyalty points also be credited later on after my purchase?

Yes, in most cases loyalty points can also be added subsequently. For further information, please contact our customer service department via email: service[@]heinemann.com.au.

 

Member Price

How do I receive the Member Price?

To receive the Member Price, you need to be logged in as a Heinemann x ME member. In our airport shops, please show your Heinemann x ME card at the checkout and it will automatically apply.

Where can I buy products at the Member Price?

Generally, Member Prices are offered in most of our airport shops in Germany, Austria, Hungary, Italy, Denmark, Norway and Turkey and at heinemann.com.au. However, the Member Price products vary depending on the location and change every two to three months.

 

Partner benefits

How often am I permitted to use partner benefits?

The validity scope of each local partner benefit is defined individually (for whom, how long, how often, etc.). The service can be used at any time if no restrictions are defined. 

  

Other

What are the terms and conditions for the Heinemann x ME coupons?

You may view the full summary of our coupon conditions here: heinemann-shop.com/coupons

Does the Heinemann x ME membership have an age restriction?

Yes. Members of Heinemann x ME must be at least 18 years old.

How do I cancel my Heinemann x ME membership?

You can cancel your membership at any time by phone or email.

Email: service[@]heinemann.com.au

Telephone: 1800 4646 66 (Australian toll-free) or +61 2 9667 6800 (International)

Detailed information regarding your membership is available under the Terms and Conditions of Participation.

* Valid in all Heinemann Shops in Australia, Germany, Austria, Hungary, Italy, Norway and Denmark. Does not apply to tobacco products, Apple products, return-deposit as well as print media and book articles and shopping bags. Does not apply to alcoholic beverages in Norway.

**In order to meet the eligibility requirements, you must fully consent to receiving the newsletter. The coupon cannot be redeemed on reduced items, products on special offer in store or on the website, jewellery in Cruise Liner Shops, tobacco products, deposits on returnable bottles, shopping bags, newspapers, magazines or books. Specific exclusions apply in Australia (technological products and certain brands) and Norway (alcohol). Please find more details about the newsletter coupon conditions and exclusions here: heinemann-shop.com/coupons.